Like other social media platforms, Instagram is a reliable asset for businesses who want to increase brand awareness. The application is used by more than 800 million people, and businesses want their products to be seen by as many of those people as possible. Lots of younger people use this platform, so if you are trying to target an audience between the ages of 18 and 30, Instagram advertising is a must.
If you want to advertise on Instagram, use this guide to learn the fundamentals of this platform.
Advertise Instagram Posts on Facebook
To advertise on Instagram, your business already needs to have a Facebook Business Page. If you already have a Facebook account for your company, go to business.facebook.com to turn it into a Facebook business page. Once this is done, go to the Business Manager section and go to “Claim New Instagram Account” to get your page connected.
From there, you can use the Facebook Ads Manager tool to create advertisements you can share on Instagram.
Setting Up Your Campaign
Using the Facebook Manager, you will first need to select an objective for your marketing campaign. You will be given many options to work with, like brand awareness and engagement, so select one that suits your company’s current goals. Next, identify the audience you want to reach by specifying their interests and behaviors.
If you want your ads to appear on Facebook as well, you will be given the option to do so after selecting your audience. Finally, you will select a budget for your campaign. From there, it’s all about designing ads that are engaging to your targeted audience.
Know Which Format to Use
In regards to advertising on Instagram, there are five different types of advertisements that you have at your disposal. Your options include photos, videos, carousels, canvas Story ads, and regular Story ads. To give you an idea of how some of these work, photos allow you to engage with potential customers using high-quality images, while carousel ads give users the ability to scroll through a selection of images and videos.
The types of ads you should focus on for Instagram come down to what you are looking to accomplish. If you are looking for something simple to start with, photo ads are good to focus on. Videos are great if you need to show how something works with visuals and sound. Consider using different types of ads to add some variety to your campaign.
Make Sure the Ad Solves a Problem
One important aspect of designing an Instagram ad is to come up with a problem and present a way to fix it. Customers typically pay for things to deal with issues they are having, so if you can quickly present a solution to a problem in your ads, you can catch people’s interest.
For example, a shoe manufacturer can ask people if they are not comfortable wearing their current shoes. The ad the company posts online can then show a pair of new shoes made from softer materials. This presents a solution to an issue some people might be experiencing, and would therefore garner interest from potential buyers.
Use Enticing Calls-to-Action
Calls-to-action (CTAs) are necessary if you want people to properly engage with your brand. These buttons are used to send a user directly to a page that will allow them to engage with your company. For example, if you have a photo of a product you are selling, you can use a CTA called “Shop Now” to send that user directly to the product’s page on your site.
Instagram utilizes a built-in CTA tool, so you can easily implement a call-to-action on any post. You can choose to put the button near the text, or you can put it on the ad itself. Make sure the text is short and relevant to content in your ad, or you will run the risk of confusing potential clients.
Last but not least, you need to include hashtags on your post. With the # symbol, you can make it much easier for people to share your ads on the platform. By including a popular, but relevant hashtag on your posts, you can give them a lot more traction. This is because lots of people will be browsing through posts with that hashtag.
Consider creating your own hashtag to apply to your different social media posts. This will allow you to organize your ads, while giving users an easy way to share your content with others.